My name is Pierre Hassrouny, I was born in Ain Ebel, a picturesque village called Arouse al Janoub nestled in the heart of Bilad Bechara (bent Jubail). From an early age, I was captivated by the beauty of my village and the lush green landscapes surroundings, and the close-knit community that thrived on the principles of harmony and self-sufficiency.

Growing up in this nurturing environment laid the foundation for a deep connection with nature and my desire to preserve the rural way of life. Driven by this love for nature and a desire to promote sustainable practices, I ventured into the world of agriculture and I’m in the process of establishing my own brand of organic products that does not only offer nourishment but also preserves the cultural heritage embedded within Local culinary practices.